Cannes also comes from skill
Have Swiss advertisers become overconfident or are they really that creative?
Have Swiss advertisers become overconfident or are they really that creative? 399 Swiss entries are vying for a place in the top international advertising league at Cannes. In the film category, there are 100 percent more entries than in 1999, and 68 percent more in the "Press & Poster" category. Which works are in the running, and which could make it? The Oracle talks about this on pages 18 to 27 and 49.
