First setback for the Swiss in Cannes
After no Cannes Press and Poster Award found its way to Switzerland in 1999, Swiss advertisers also went to the 2000 Advertising World Cup.
After the Cannes Press and Poster Award failed to find its way to Switzerland in 1999, Swiss advertisers also came away empty-handed at the Advertising World Cup 2000 in the category of posters and newspaper ads, despite 255 entries. No Swiss ad made it onto the coveted podium. The Grand Prix was won by Lowe Lintas London for the Whitbread campaign. The choice of the winner did not give rise to any discussion, as jury president Marcello Serpa, co-CEO and CD of Almap-BBDO Sao Paulo, emphasized to WerbeWoche. In general, the quality of the submitted works was very high, Serpa continued.Although the British won the Grand Prix. With 28 Gold Lions, however, the Brazilians have recommended themselves as the big conquerors in this category. The number of entries from the South Americans was also the highest with 1108 works (in 1999 they had submitted 772 works and won 19 awards). With silver and bronze lions, they came up with 57 awards. The English followed with 21, France with 13 and the USA with 10 golden cats of prey. Malaysia also made a good cut, picking up at least one Bronze Lion with 43 entries. There is no Swiss on the film jury that will award its prizes this weekend. (bf)
