ACNielsen chats with Wemf in the future
The Working Group for Advertising Media Research (Wemf) has become an official reseller of the ACNielsen Internet Panel.
AG für Werbemedienforschung (Wemf) becomes the official reseller of the ACNielsen Internet Panel.To this end, both companies have signed a cooperation agreement. In addition to its own Internet studies MA Net (twice a year) and MA Comis (once a year), Wemf will also sell the monthly published data of the Nielsen Netrating exclusively to Swiss media companies as well as advertising and media agencies, while ACNielsen itself will address all other industries (banks, insurance companies, etc.).Thus, ACNielsen gains access to the media and media industry, while Wemf can intensify its contacts. The cooperation model is similar to that of MMXI Switzerland and the SRG subsidiary Publica Data (PD): PD provides the panel operator with access to the media industry, while MMXI takes care of the other industries.
ACNielsen had originally announced the publication of the first data from its Internet panel in April (WW 5/01). But now they will not be presented until May 31. This was announced by Sandra Wüest, Communications Manager at ACNielsen, on request. Wüest did not give any reasons for the delay, but stressed that the March data were available and that the panel was functioning. Moreover, the data would hardly differ from MMXI's. (mk)
ACNielsen had originally announced the publication of the first data from its Internet panel in April (WW 5/01). But now they will not be presented until May 31. This was announced by Sandra Wüest, Communications Manager at ACNielsen, on request. Wüest did not give any reasons for the delay, but stressed that the March data were available and that the panel was functioning. Moreover, the data would hardly differ from MMXI's. (mk)
