From the tribe of insurers

Publicis, Lausanne, sometimes blows the didgeridoo for La Suisse insurance companiesFor a long time, the insurance industry communicated little or not at all. Since the deregulation of the market, insurance companies have been courting new and old customers with more or less successful advertising campaigns. If you compare the individual presentations with one another, you realize that, with a few exceptions, they are interchangeable. In most cases, the focus is on accident or burglary scenarios. Or advice and more advice is offered. The Lausanne-based insurance company La Suisse takes a different approach. It is turning to the values of indigenous peoples to make up for its communication deficit. The campaign, designed by the Lausanne agency Publicis, surprises with unusual claims and images that are intended to convey the values of indigenous peoples. However, these values should also be incorporated into La Suisse's day-to-day insurance operations and bring benefits to the customer. page 10