Creative, durable, surprising
The international print campaign for Swiss Radio International's swissinfo.org website is aimed at Swiss citizens living abroad.
The international print campaign for Swiss Radio International's Internet service swissinfo. org is aimed at the Swiss abroad.They can access the latest information about current events in Switzerland on the website. What was exciting about this campaign for Anita Kopp was that, for the first time, she was able to handle everything from the concept to the graphics on her own.The mouse mats show typical elements of countries where Swiss citizens tend to stay. The click mouse as the central element has quickly mutated into a Swiss cross. Although quite some time has passed since the creation of this campaign, Anita Kopp still likes it.
And that's what gives her the great satisfaction in her job. To create something creative that is also timeless. The concept is still right, and the campaign could be run again at any time, she says, not without pride.
Anita Kopp was fascinated by the mandate for the Swiss Lung League because the appearance was allowed to be unusual for this nonprofit organization. The appeal for donations does not press the tear glands and is also not chumming up, she says with satisfaction. The campaign was also created under great time pressure, an additional challenge for Anita Kopp and her team, she says in retrospect.
At www.froehliche-weih nachten.ch, one could open a window every day in a virtual Advent calendar. Gateways displayed 24 cards that could be forwarded as Cards for free. In addition, a CD-ROM was produced and sent as a mailing to 85000 Swiss companies. On it, there is a new subject as a screen saver for every 24 days of Advent.
And that's what gives her the great satisfaction in her job. To create something creative that is also timeless. The concept is still right, and the campaign could be run again at any time, she says, not without pride.
Anita Kopp was fascinated by the mandate for the Swiss Lung League because the appearance was allowed to be unusual for this nonprofit organization. The appeal for donations does not press the tear glands and is also not chumming up, she says with satisfaction. The campaign was also created under great time pressure, an additional challenge for Anita Kopp and her team, she says in retrospect.
At www.froehliche-weih nachten.ch, one could open a window every day in a virtual Advent calendar. Gateways displayed 24 cards that could be forwarded as Cards for free. In addition, a CD-ROM was produced and sent as a mailing to 85000 Swiss companies. On it, there is a new subject as a screen saver for every 24 days of Advent.
