The art of making blue

Sulzer Sutter enters a new advertising period for all Parisienne peopleThe "plasticine period" of the Parisienne advertising lasted six years. Now, a new umbrella appearance replaces the old campaign designed by Sulzer Sutter, Zurich, with annually changing artists. The appearance, again designed by the agency in Zurich Seefeld, is intended to deepen the artistic positioning that the "Plastilin campaign" established. Furthermore, a Parisienne Special Mild will be launched with the new umbrella appearance. The 6-mg product closes a gap in the range of the more than 100-year-old Swiss cigarette brand, through which regular smokers have so far been able to drift away. In addition to the artistic form of implementation, the new umbrella identity uses the colors yellow of the main products and blue of the newly launched cigarette as a means of communication. Yellow forms the base color, on which the action of the so far approximately 52 motifs takes place in blue. These show strikingly visualized picture stories by means of hand, foot and other imprints, which can be easily deciphered by the viewer with a little imagination. page 10