Poverty taken in the sandwich
The SAH is working with JvM/Limmat to collect food scraps for the poor in Switzerland
SAH collects crumbs for Switzerland's poor with JvM/LimmatThis year's fundraising campaign of the Swiss Workers' Relief Agency (SAH) was launched in mid-April. It consists of a motif designed by Jung von Matt/Limmat, whose visual shows a payment slip wedged between two slices of bread. With this eye-catching motif, SAH calls on the population to help remedy poverty in their own country. To underscore the urgency of the mission, the headline "One in eleven Swiss is poor" confronts the viewer with an unexpected fact.
Those affected are those who are on the margins of society
When the aid agency elevated poverty in Switzerland to a campaign theme, there were still no findings of the dramatic magnitude substantiated by studies. Only when the agency was briefed did it come across figures that confirmed what had been established in the projects: namely, that there are more poor people in wealthy Switzerland than in Germany, for example. It is estimated that 9.3 percent live in poverty and around another 30 percent are threatened by it.
"The two-thirds society, which accepts one-third poor people as a given, has practically become a reality in Switzerland," announces SAH, which is mainly active in the field of unemployment in Switzerland and has noticed a drastic change in this "market" since the economic upturn. "While in the nineties a cross-section of the entire population was affected by unemployment, today it is again the people who are at the bottom of society," says Marianne Roth, head of communications at SAH.
Those affected are mainly unemployed women and men, pensioners, more single mothers than single fathers, among the divorced mainly women, furthermore men who have to pay alimony as well as about 530000 so-called workingpoor, employed persons whose earnings are below the subsistence minimum of 2100 francs per month.
"There are always changes in society, something is always moving. We have to respond to supply and demand," says Marianne Roth about the work of the internationally active aid organization, which is currently expanding domestically in migration and considers, for example, development cooperation as a field of action in which the commitment can be expanded at any time. Ernst Weber
Those affected are those who are on the margins of society
When the aid agency elevated poverty in Switzerland to a campaign theme, there were still no findings of the dramatic magnitude substantiated by studies. Only when the agency was briefed did it come across figures that confirmed what had been established in the projects: namely, that there are more poor people in wealthy Switzerland than in Germany, for example. It is estimated that 9.3 percent live in poverty and around another 30 percent are threatened by it.
"The two-thirds society, which accepts one-third poor people as a given, has practically become a reality in Switzerland," announces SAH, which is mainly active in the field of unemployment in Switzerland and has noticed a drastic change in this "market" since the economic upturn. "While in the nineties a cross-section of the entire population was affected by unemployment, today it is again the people who are at the bottom of society," says Marianne Roth, head of communications at SAH.
Those affected are mainly unemployed women and men, pensioners, more single mothers than single fathers, among the divorced mainly women, furthermore men who have to pay alimony as well as about 530000 so-called workingpoor, employed persons whose earnings are below the subsistence minimum of 2100 francs per month.
"There are always changes in society, something is always moving. We have to respond to supply and demand," says Marianne Roth about the work of the internationally active aid organization, which is currently expanding domestically in migration and considers, for example, development cooperation as a field of action in which the commitment can be expanded at any time. Ernst Weber
