CS Group chooses Euro RSCG London

Credit Suisse Group (CSG) has entrusted London-based Euro RSCG Wnek Gosper with a global branding campaign.Euro RSCG Wnek Gosper will implement a corporate campaign for CSG in print, TV and possibly the Internet, to be launched worldwide in the fall. About $20 million is available for this purpose, according to the agency. The campaign aims to increase the group's public awareness and communicate its values, it said. Euro RSCG Wnek Gosper prevailed in a two-stage pitch against Honegger von Matt, Advertising Art & Ideas (both Zurich) and Kirshenbaum Bond & Partners (New York). Credit Suisse chose the London-based agency because it understood the approach of a corporate-level campaign very well and implemented it in an intelligent yet emotional way, CSG communications manager Karin Rhomberg told WerbeWoche. (sm)