News: WHS: The end of the VW pitch?
According to reports in the German trade press, Weber Hodel Schmid (WHS) of Zurich has been eliminated from the pitch for VW's new luxury car. Five agencies remain in the running.
According to reports in the German trade press, Weber Hodel Schmid (WHS), Zurich, has dropped out of the pitch for VW's new luxury car. Five agencies still remain in the running.NewsWHS: The end of the VW pitch?
The decision is expected by the end of April. WHS agency boss Reinhold Weber did not want to comment on the news. "Would you say anything about this if you had signed a standstill agreement?" Weber asked WerbeWoche.
Y&R worldwide for TamifluThe flu drug Tamiflu will be advertised outside the USA by Young & Rubicam (Y&R) in future. Y&R secured the consumer budget for Roche's drug in a pitch against five competitors. Y&R EMEA (traditional advertising), TME 360 (media) and Sudler & Hennessey Consumer Care (direct marketing) will be involved in the campaign, which will start in Europe and is expected to be worth 50 million dollars.
RTL Group: explosion in profitsRTL Group increased its profits by almost a third last year. Turnover climbed by 14.3 percent to 6.16 billion Swiss francs. The turnover of the German RTL Television increased by 10 percent to 2.25 billion Swiss francs, while profits rose by 35 percent to 389 million Swiss francs. The Group would like to acquire a majority stake in the German channels RTL 2 and Super RTL in the new financial year. "We want to consolidate what needs to be consolidated," explained a spokesperson.
An advertiser rules in CannesBernard Brochand, President of DDB International, has been elected mayor of the city of Cannes. Brochand ran for the conservative Gaullists. Although this is his first time in office, he is very familiar with politics as head of President Chirac's election campaign. As mayor, the head of the DDB also automatically becomes honorary president of the Cannes advertising festival.
The decision is expected by the end of April. WHS agency boss Reinhold Weber did not want to comment on the news. "Would you say anything about this if you had signed a standstill agreement?" Weber asked WerbeWoche.
Y&R worldwide for TamifluThe flu drug Tamiflu will be advertised outside the USA by Young & Rubicam (Y&R) in future. Y&R secured the consumer budget for Roche's drug in a pitch against five competitors. Y&R EMEA (traditional advertising), TME 360 (media) and Sudler & Hennessey Consumer Care (direct marketing) will be involved in the campaign, which will start in Europe and is expected to be worth 50 million dollars.
RTL Group: explosion in profitsRTL Group increased its profits by almost a third last year. Turnover climbed by 14.3 percent to 6.16 billion Swiss francs. The turnover of the German RTL Television increased by 10 percent to 2.25 billion Swiss francs, while profits rose by 35 percent to 389 million Swiss francs. The Group would like to acquire a majority stake in the German channels RTL 2 and Super RTL in the new financial year. "We want to consolidate what needs to be consolidated," explained a spokesperson.
An advertiser rules in CannesBernard Brochand, President of DDB International, has been elected mayor of the city of Cannes. Brochand ran for the conservative Gaullists. Although this is his first time in office, he is very familiar with politics as head of President Chirac's election campaign. As mayor, the head of the DDB also automatically becomes honorary president of the Cannes advertising festival.
