Danielle Lanz
Chair of the Jury for the Public Service Announcements Category
Jury President of the Audience Ads categoryWhat is so groundbreaking about the ads for Bilanz and Hakle "Waage" that they won gold? Both are very good ideas that were implemented very well.
How would you rate the level in your category?
Lanz: The standard was high. We were even able to turn two of the silver works into gold.
How is the quality of this advertising vintage in general?
Lanz: Generally speaking, not so outstanding. However, Advico had a very strong year.
What work could be done on
advertising festival in Cannes?
Lanz: In print, good image ideas have the best chances, such as the downhill-cross ads for Flims Laax Falera or the Superman poster for Arena Krafttraining.
What did you pay particular attention to during the evaluation?
Lanz: That there was no cheating.
The ADC is 25 years old: is that why you are setting the bar even higher than usual?
Lanz: It would be a shame if there was only an ADC booklet instead of an ADC book for the 25th anniversary.
How would you rate the level in your category?
Lanz: The standard was high. We were even able to turn two of the silver works into gold.
How is the quality of this advertising vintage in general?
Lanz: Generally speaking, not so outstanding. However, Advico had a very strong year.
What work could be done on
advertising festival in Cannes?
Lanz: In print, good image ideas have the best chances, such as the downhill-cross ads for Flims Laax Falera or the Superman poster for Arena Krafttraining.
What did you pay particular attention to during the evaluation?
Lanz: That there was no cheating.
The ADC is 25 years old: is that why you are setting the bar even higher than usual?
Lanz: It would be a shame if there was only an ADC booklet instead of an ADC book for the 25th anniversary.
