Mark Stahel
Chair of the Jury for the "Personal Use" Category
Jury president of the personal use categoryWhy do you think no gold was awarded in your category? In no other category is the creative freedom as great as in "personal use". Every entrant is the client and their own CD. If you want to win gold in this category, you really have to knock the industry off its pedestal with a high-flyer.
How would you rate the level in your category?
Stahel: Apart from a few exceptions: relatively high.
How is the quality of this advertising vintage in general?
Stahel: Above average in movies, otherwise average.
Which works could have a chance at the Cannes Festival?
Stahel: "Windshield wiper" for Hakle.
What did you pay particular attention to during the evaluation?
Stahel: Where's the beef?
The ADC is 25 years old: is that why you are setting the bar even higher than usual?
Stahel: Yes. But because the Art Directors Club now has a membership of over 120 outstanding creatives.
How would you rate the level in your category?
Stahel: Apart from a few exceptions: relatively high.
How is the quality of this advertising vintage in general?
Stahel: Above average in movies, otherwise average.
Which works could have a chance at the Cannes Festival?
Stahel: "Windshield wiper" for Hakle.
What did you pay particular attention to during the evaluation?
Stahel: Where's the beef?
The ADC is 25 years old: is that why you are setting the bar even higher than usual?
Stahel: Yes. But because the Art Directors Club now has a membership of over 120 outstanding creatives.
