News: Pfizer consolidates US media at Carat
Pfizer Consolidates U.S. Media Business with Carat: U.S. pharmaceutical company Pfizer has consolidated approximately $700 million in media planning and buying for the U.S. market with Carat. The media network’s New York office won the pitch against Mindshare USA.
Pfizer consolidates U.S. media with CaratThe U.S. pharmaceutical group Pfizer is consolidating around $700 million with Carat for media planning and buying in the U.S. market. The New York office of the media network won the pitch against Mindshare USA. Mindshare had previously handled the budget of Warner Lambert, which was acquired by Pfizer last year.
Grey Worldwide for DoubleclickU.S. online marketer Doubleclick has awarded its global advertising budget to Grey Worldwide in New York. Grey prevailed in the pitch against J. Walter Thompson. Doubleclick's budget is estimated at $20 million to $25 million. It also includes online advertising, for which Grey's subsidiary Beyond Interactive will be responsible. Media, on the other hand, will be handled in-house by Doubleclick.
Unilever distributes food budgetsFood multinational Unilever has redistributed the international advertising budgets of two food brands. Lowe Lintas will be responsible for Hellmann's and Calvé mayonnaise and sauces worldwide. Bestfoods/Knorr will be handled by two agencies: J. Walter Thompson and DDB will share the global advertising efforts for the respective brands. The loser in the reorganization is BBDO, which had handled Hellmann's in the USA and Knorr in several other markets.
Cecchi Gori buys MTV ItaliaThe Italian media group Cecchi Gori (Telemontecarlo) takes over the Italian subsidiary of the music channel MTV. As of May 1, MTV Music Television is to go on the air in Italy as its own television channel. The background to the purchase is the dissolution of the contract between MTV and the Italian channel Rete A, which previously broadcast MTV on an hourly basis. As of May 1, the German music channel Viva will take over MTV's previous slot on Rete A with an Italian version.
Grey Worldwide for DoubleclickU.S. online marketer Doubleclick has awarded its global advertising budget to Grey Worldwide in New York. Grey prevailed in the pitch against J. Walter Thompson. Doubleclick's budget is estimated at $20 million to $25 million. It also includes online advertising, for which Grey's subsidiary Beyond Interactive will be responsible. Media, on the other hand, will be handled in-house by Doubleclick.
Unilever distributes food budgetsFood multinational Unilever has redistributed the international advertising budgets of two food brands. Lowe Lintas will be responsible for Hellmann's and Calvé mayonnaise and sauces worldwide. Bestfoods/Knorr will be handled by two agencies: J. Walter Thompson and DDB will share the global advertising efforts for the respective brands. The loser in the reorganization is BBDO, which had handled Hellmann's in the USA and Knorr in several other markets.
Cecchi Gori buys MTV ItaliaThe Italian media group Cecchi Gori (Telemontecarlo) takes over the Italian subsidiary of the music channel MTV. As of May 1, MTV Music Television is to go on the air in Italy as its own television channel. The background to the purchase is the dissolution of the contract between MTV and the Italian channel Rete A, which previously broadcast MTV on an hourly basis. As of May 1, the German music channel Viva will take over MTV's previous slot on Rete A with an Italian version.
