News: Active Agent separates
Now that media planning at Real Media Switzerland has been outsourced and handed over to Publimedia, Active Agent also wants to differentiate between planning and marketing in future.
Now that Real Media Switzerland has outsourced its media planning and handed it over to Publimedia, Active Agent also wants to distinguish between planning and marketing in the future.NewsActive Agent separates
As Peter Strassmann, CEO of Acitve Agent Switzerland, confirmed, two separate companies will be formed in the middle of the year for online media planning and marketing.
Adlink expandsThe online marketer Adlink acquires the Dutch company Netplus BV. The purchase price for 100 percent of the shares will be paid in cash. However, Netplus shareholders have undertaken to buy Adlink shares for part of the purchase price. Netplus aims to break even this year and markets the Skyradio, SBS Net and @home sites, among others.
E-mail marketingUnder the name Nemuk AG, Rémy Sager and Qris Riner have founded an agency for e-mail and permission marketing in Zurich. The agency implements marketing concepts that enable customer dialog via e-mail and SMS on the basis of permission marketing.
Sima with WeblexThe Swiss Internet industry association Sima now provides sample contracts and legal information at www.sima.ch. The aim of the service, called Weblex, is to reduce legal uncertainty in the relationship between Internet service providers and customers.
As Peter Strassmann, CEO of Acitve Agent Switzerland, confirmed, two separate companies will be formed in the middle of the year for online media planning and marketing.
Adlink expandsThe online marketer Adlink acquires the Dutch company Netplus BV. The purchase price for 100 percent of the shares will be paid in cash. However, Netplus shareholders have undertaken to buy Adlink shares for part of the purchase price. Netplus aims to break even this year and markets the Skyradio, SBS Net and @home sites, among others.
E-mail marketingUnder the name Nemuk AG, Rémy Sager and Qris Riner have founded an agency for e-mail and permission marketing in Zurich. The agency implements marketing concepts that enable customer dialog via e-mail and SMS on the basis of permission marketing.
Sima with WeblexThe Swiss Internet industry association Sima now provides sample contracts and legal information at www.sima.ch. The aim of the service, called Weblex, is to reduce legal uncertainty in the relationship between Internet service providers and customers.
