Body leasing at Konnex

Peter Döbeli and Monica Jäggi from Micom Carat and Ronny Schmid from Universal McCann have founded a new agency together: Konnex, "the agency that takes everything personally", launched on May 2 at Garnmarkt 1 in Winterthur. The agency for media communication mainly focuses on the implementation of "target-oriented media communication strategies." Konnex concentrates on strategic consulting, while external partners are used for media buying (such as Micom Carat for TV and Strategic Poster for poster campaigns). Only the management and coordination of media buying is carried out by Konnex. This allows Konnex to "function with lean structures" and enables the three agency founders to "work more directly" for their clients again. Personal support for clients and their campaigns also forms the basis for the implementation of the new agency concept. Body leasing is also offered as a new form of cooperation. Other services include marketing for media and qualitative media controlling (pan).