Head of the week: "I want to do more creative advertising in the health sector".
Christoph Loeb has been Chairman of the Executive Board of the Basel-based communications firm Ckdt since May 1
Christoph Loeb has been CEO of the Basel-based communications company Ckdt since May 1Head of the week: "I want to do more creative advertising in the healthcare sector" Christoph Loeb has been CEO of the Basel-based communications company Ckdt since May 1.
He could have it easier, after all, he has built up a company that allows him to take eight weeks' vacation a year. But Christoph Loeb (48) is not the type to sit back and relax. "I need challenges," he says. When his brother, Kaspar Loeb, CEO of
Seiler-DDB Group Switzerland, asked whether he would be interested in the job as CEO of Ckdt, so he agreed. "The offer was too tempting to turn down. This job gives me something that I didn't have as co-owner of Buser, Loeb Kommunikation," he says.
Instead of working with a partner and a part-time employee, Loeb now works with a team of 25 employees; instead of a small Basel-based company, he operates in a national and international network that "gives you the opportunity to offer every customer the best possible service".
The fact that the new job restricts him in his independence doesn't bother him much. He is equally unconcerned that people might accuse him of only getting the job because he is Kaspar Loeb's brother. "I'm confident enough to know that I was brought in because, in the eyes of my employer, I'm the right man for the job. And I am convinced that I can prove it."
The former Blick and Cash journalist does not yet want to talk about any changes he will make at Ckdt. "I will first familiarize myself seriously, get to know the company from the ground up and talk to all employees personally before I change anything."
However, his goals have already been defined: Christoph Loeb wants to further exploit Ckdt's potential, strengthen the company in its specialist areas "and, above all, do even more creative advertising in the healthcare sector. To achieve this goal, I'm going to give it my all. If I have to, I'll even adjust my current pace of life," he says.
Loeb has already made his first sacrifice: for three years, he started the week with a badminton match "against a friend I always beat". Since May 1, this match has taken place on Thursdays instead of Mondays. "It was a tough break," laughs Loeb.
However, Loeb does not make any sacrifices for his job. Unlike his brother, who canceled his entire five-week vacation when he took up his position at Seiler-DDB Group Switzerland at the beginning of last December, Christoph Loeb only sacrificed four weeks for his new job. "I wouldn't have canceled the week in London with my wife and son," he says. Because: "I love my job, but it wasn't and isn't the most important thing in my life." Annelies Friedli
He could have it easier, after all, he has built up a company that allows him to take eight weeks' vacation a year. But Christoph Loeb (48) is not the type to sit back and relax. "I need challenges," he says. When his brother, Kaspar Loeb, CEO of
Seiler-DDB Group Switzerland, asked whether he would be interested in the job as CEO of Ckdt, so he agreed. "The offer was too tempting to turn down. This job gives me something that I didn't have as co-owner of Buser, Loeb Kommunikation," he says.
Instead of working with a partner and a part-time employee, Loeb now works with a team of 25 employees; instead of a small Basel-based company, he operates in a national and international network that "gives you the opportunity to offer every customer the best possible service".
The fact that the new job restricts him in his independence doesn't bother him much. He is equally unconcerned that people might accuse him of only getting the job because he is Kaspar Loeb's brother. "I'm confident enough to know that I was brought in because, in the eyes of my employer, I'm the right man for the job. And I am convinced that I can prove it."
The former Blick and Cash journalist does not yet want to talk about any changes he will make at Ckdt. "I will first familiarize myself seriously, get to know the company from the ground up and talk to all employees personally before I change anything."
However, his goals have already been defined: Christoph Loeb wants to further exploit Ckdt's potential, strengthen the company in its specialist areas "and, above all, do even more creative advertising in the healthcare sector. To achieve this goal, I'm going to give it my all. If I have to, I'll even adjust my current pace of life," he says.
Loeb has already made his first sacrifice: for three years, he started the week with a badminton match "against a friend I always beat". Since May 1, this match has taken place on Thursdays instead of Mondays. "It was a tough break," laughs Loeb.
However, Loeb does not make any sacrifices for his job. Unlike his brother, who canceled his entire five-week vacation when he took up his position at Seiler-DDB Group Switzerland at the beginning of last December, Christoph Loeb only sacrificed four weeks for his new job. "I wouldn't have canceled the week in London with my wife and son," he says. Because: "I love my job, but it wasn't and isn't the most important thing in my life." Annelies Friedli
