News: US-Swissair advertises with young agency
Swissair and Sabena North America have selected the up-and-coming agency Bezos Nathanson Marketing Group (BN) to handle their advertising in the United States.
Swissair and Sabena North America have selected the young agency Bezos Nathanson Marketing Group (BN) for their advertising in the USA.NewsUS-Swissair advertises with young agency
They had previously evaluated 16 agencies. BN was founded in New York in the summer of 2000. Partner David Nathanson was previously Chief Creative Officer at DDB Worldwide. The 3 million dollar budget includes tactical promotional campaigns, sales support and the launch of Internet offerings.
Danone relies on Y&R and Euro RSCGThe French food group Danone is consolidating the budgets of its cookie division internationally at
Euro RSCG and Young & Rubicam. The advertising volume is estimated at 100 million dollars. Around 80 percent of these budgets - which were previously managed by Grey and McCann-Erickson - are said to have gone to Euro RSCG. Young & Rubicam's share mainly comprises products marketed to children. The markets in Asia and the USA are not affected by the consolidation.
Neue Sentimental mediates globallyThe Frankfurt-based advertising film producer Neue Sentimental Film (NSF) acquires a 25 percent stake in London-based The Comfort Zones Ltd. The Comfort Zones specializes in the worldwide mediation of internationally renowned directors to advertising agencies. The investment means that directors from NSF's network can now also be marketed globally via The Comfort Zones.
Metro launches second US editionOn May 2, Metro International launched its second free newspaper in the USA. Metro starts in Boston with a circulation of 175,000 copies, which are distributed by hand and with newspaper boxes at public transport stops as usual. The paper is also available in office buildings and 15 colleges. Metro has been published in Philadelphia since January 2000.
They had previously evaluated 16 agencies. BN was founded in New York in the summer of 2000. Partner David Nathanson was previously Chief Creative Officer at DDB Worldwide. The 3 million dollar budget includes tactical promotional campaigns, sales support and the launch of Internet offerings.
Danone relies on Y&R and Euro RSCGThe French food group Danone is consolidating the budgets of its cookie division internationally at
Euro RSCG and Young & Rubicam. The advertising volume is estimated at 100 million dollars. Around 80 percent of these budgets - which were previously managed by Grey and McCann-Erickson - are said to have gone to Euro RSCG. Young & Rubicam's share mainly comprises products marketed to children. The markets in Asia and the USA are not affected by the consolidation.
Neue Sentimental mediates globallyThe Frankfurt-based advertising film producer Neue Sentimental Film (NSF) acquires a 25 percent stake in London-based The Comfort Zones Ltd. The Comfort Zones specializes in the worldwide mediation of internationally renowned directors to advertising agencies. The investment means that directors from NSF's network can now also be marketed globally via The Comfort Zones.
Metro launches second US editionOn May 2, Metro International launched its second free newspaper in the USA. Metro starts in Boston with a circulation of 175,000 copies, which are distributed by hand and with newspaper boxes at public transport stops as usual. The paper is also available in office buildings and 15 colleges. Metro has been published in Philadelphia since January 2000.
