News: Magnum joins McCann-Erickson
The premium ice cream brand Magnum will be handled by McCann-Erickson going forward. The Unilever subsidiary Birds Eye Wall has withdrawn Magnum's global advertising budget from Lowe Lintas and awarded it to McCann.
The luxury glass brand Magnum will in future be managed by McCann-Erickson. The Unilever subsidiary Birds Eye Wall has withdrawn the global advertising budget for Magnum from Lowe Lintas and awarded it to McCann.News Magnum joins McCann-Erickson
The change is part of a large-scale consolidation process at Unilever. A company spokeswoman explained that the decision was made for strategic reasons and does not mean that there was anything wrong with Lowe Lintas' work.
Neue Sentimental Film also enters DenmarkThe German advertising film producer Neue Sentimental Film (NSF) acquires a 25 percent stake in B & W Film in Copenhagen. B & W Film was founded in 1998 by Nicholas Berglund and Stig Weiss and produces commercials, music videos and documentaries. The investment means that the company now has a "strategically important bridgehead in the Scandinavian market", NSF announced.
Timberland is looking for a global agencyThe US clothing company Timberland is looking for an agency for global creation and strategic planning. They are looking for offices in the USA, Europe and Asia as well as experience in promotion and POS marketing. It was only in February that Timberland hired its first European agency, the London-based start-up agency Cave Anholt Jonason.
Y&R loses European CEOOBert Meerstadt steps down as CEO of Young & Rubicam Europe, Middle East and Africa (Y&R EMEA). He is leaving the agency in the summer to become Chief Commercial Officer at the Dutch railroad company. Meerstadt took over the position from Bruno Widmer around a year ago, having served as President of Y&R EMEA since September 1998. His successor will be Etienne Boisrand, formerly CEO of Y&R France and Chairman of Y&R in Asia.
The change is part of a large-scale consolidation process at Unilever. A company spokeswoman explained that the decision was made for strategic reasons and does not mean that there was anything wrong with Lowe Lintas' work.
Neue Sentimental Film also enters DenmarkThe German advertising film producer Neue Sentimental Film (NSF) acquires a 25 percent stake in B & W Film in Copenhagen. B & W Film was founded in 1998 by Nicholas Berglund and Stig Weiss and produces commercials, music videos and documentaries. The investment means that the company now has a "strategically important bridgehead in the Scandinavian market", NSF announced.
Timberland is looking for a global agencyThe US clothing company Timberland is looking for an agency for global creation and strategic planning. They are looking for offices in the USA, Europe and Asia as well as experience in promotion and POS marketing. It was only in February that Timberland hired its first European agency, the London-based start-up agency Cave Anholt Jonason.
Y&R loses European CEOOBert Meerstadt steps down as CEO of Young & Rubicam Europe, Middle East and Africa (Y&R EMEA). He is leaving the agency in the summer to become Chief Commercial Officer at the Dutch railroad company. Meerstadt took over the position from Bruno Widmer around a year ago, having served as President of Y&R EMEA since September 1998. His successor will be Etienne Boisrand, formerly CEO of Y&R France and Chairman of Y&R in Asia.
