Head of the week: "There are relatively few interesting media management jobs in Switzerland".

Patrick Vogt has been the new managing director of Medien Z Holding for more than a month

Patrick Vogt has been the new Managing Director of Medien Z Holding for more than a monthHead of the Week "There are relatively few interesting media management jobs in Switzerland"
For over a month now, Patrick Vogt has been trading as the new operational head of Medien Z Holding (MZH). Almost every day, the 32-year-old commutes between his two workplaces, an office on Kreuzstrasse in Zurich and a desk with a view of the lake in the Goldbach Media complex in Küsnacht. He doesn't have a permanent residence at the moment. But that's nothing new for Vogt. For the past two years, he has been on the road for the consulting firm McKinsey, mainly overseeing projects abroad.
What makes someone swap the big, wide world for small-scale Switzerland? "I was attracted by the idea of further developing MZH's existing business areas - also with the support of sister company Goldbach Media," says Patrick Vogt, explaining his switch and smiling: "Of course, the offer was also very tempting." There are relatively few exciting media management jobs in Switzerland, he continues, but that of managing director of MZH is one of them. With Goldbach Media AG as its sister company, Medien Z Holding has an exciting starting position for the B-to-C tasks entrusted to it. His work, he says, is primarily about opening up new markets in the electronic media sector.
Patrick Vogt grew up in Chur, the son of the current director of Appenzeller Bahnen. However, he never wanted to become a train driver, as the media world fascinated him from an early age. In addition to school and his subsequent business studies at the University of St.Gallen, he worked as an editor at Südostschweiz, Blick, Cash-TV and Radio DRS, where he was also a presenter. In 1996, Vogt took over the management and program direction of Radio Grischa - while writing his doctoral thesis on the subject of regional transport. In July 1999, he joined McKinsey as a strategy consultant and, until two months ago, belonged to the "privileged" class of those who board the plane instead of the crowded S-Bahn on Monday mornings.
Despite his international activities, Vogt has remained connected to his native Grisons: "I'm what you call a typical mountain man: I have a bull's grin and a clear opinion, which I also communicate to others." That, of course, is not appreciated everywhere. In his sparse free time, Patrick Vogt indulges in his favorite mountain sport: from fall to spring, he straps a board or skis under his feet and whizzes down the slopes. And during the remaining six months? "Since my professional activities cover a large area of my interests, I don't really do anything else," admits the busy man. With one exception: taking care of his circle of friends. Simone Keller

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