Draftfcb/Lowe redesigns Selbsthilfecenter.ch
With over two hundred self-help groups, Selbsthilfecenter.ch in Zurich offers a wide range of professional support to help people help themselves. The growing demand prompted the «Pro Offene Türen der Schweiz» foundation to collaborate with the Zurich-based advertising agency DraftFCB/Lowe to carry out a comprehensive redesign.
Based on a strategic repositioning, a completely new overall image was developed. Instead of the previous name "Selbsthilfezentrum der Stiftung Pro Offene Türen der Schweiz", the foundation now operates under the name Selbsthilfecenter.ch. A logo was developed to match this, with five elements arranged in a star shape to symbolize the coming together of people seeking advice. The new Selbsthilfecenter.ch website and the first annual report with the new look are currently being developed. An advertising campaign is also planned for fall 2010.
Responsible at Selbsthilfecenter.ch: Jerry Dreifuss (Board of Trustees), Désirée Kellner (Deputy Director). Responsible at DraftFCB/Lowe: Daniel Comte (Creative Direction), Céline Dillier (Art Direction), Roy Spring (Text), Sarah Dovlo (Strategic Planner), Futureconnection (Website).
Responsible at Selbsthilfecenter.ch: Jerry Dreifuss (Board of Trustees), Désirée Kellner (Deputy Director). Responsible at DraftFCB/Lowe: Daniel Comte (Creative Direction), Céline Dillier (Art Direction), Roy Spring (Text), Sarah Dovlo (Strategic Planner), Futureconnection (Website).
