"Animates the creative to be creative"
Barbara Kohler, Head of Marketing at Publisuisse "The best training for every creative " Markus Gut, CD Publicis
Barbara Kohler: Budweiser.
Swiss spots with opportunities?
Kohler: "Tekken" (Milk), "Windscreen Wiper" (Hakle).
Swiss print with opportunities?
Kohler: "The Bremen-Town Musicians" (Milk), "Openair-Festivals" (Milk), "Positions I-IV" (Snowboard Scool Laax).
How many Swiss will be successful?
Kohler: At least ten percent of the submissions.
From how little would Switzerland be provincial?
Kohler: On average and in international comparison, the submissions are of a very high standard. If the awards and nominations are well below the ten percent mark, I wouldn't describe Switzerland as an advertising province from the outset ... I can give you the answer after the festival when I have an overview.
What does Cannes mean?
Kohler: As a marketer, I consider the competition to be very important. On the one hand, it encourages creative people to be creative. On the other hand, the overview of advertising procurement reflects a zeitgeist. This
As a festival visitor, I consider this value to be very high, even if it is perhaps not directly measurable.
What is a great experience for you in Cannes?
Kohler: Spending a whole day watching the commercials on the shortlist and not being the least bit sorry that it's beautiful swimming weather outside.
Your resolution for this year?
Kohler: Spending a whole day watching the commercials on the shortlist.
In Cannes, you win above all when...
Kohler:... you submit your work.
"The best training
for every creative "
Markus Gut, CD Publicis
Which international commercial absolutely has to win an award in the Cannes competition?
Markus Gut: The "Whassup?" sequel with the alien disguised as a dog.
Swiss opportunities?
Good: The Hakle "windshield wiper" commercial is my clear Lion favorite.
Swiss print contributions with opportunities?
Good: I give the "Stella Artois" parody for Alcoholics Anonymous, the "Superman" for Arena Strength Training and the "Fat Bust" for Nifty Oxford a real chance.
How many awards do you expect for Switzerland?
Good: As this vintage was unfortunately no better than the previous ones, I would guess the same number of awards as last year.
At how low a price would Switzerland be an advertising province?
Good: Switzerland must unfortunately be described as an advertising province in any case.
What does Cannes mean to you?
Good: Cannes is the best further training for any creative person there is.
Best experience in Cannes?
Good: That the last time I stayed at the "Grand" I got a bed that was long enough for my height.
Resolution for this year?
Good: Jogging along the Croisette with Peter Brönnimann early in the morning.
In Cannes, you win above all when...
Good: ...the idea is unique and perfectly implemented.
