McCann Erickson: Coke conquers the dining table
With the «Coke & Meals» TV commercial, the collaboration between McCann Erickson Zurich and Coca-Cola Switzerland is kicking off the spring season.
The spot focuses on a new brand focus: Coca-Cola as the ideal companion for family and friend gatherings, as celebrated all over the world around shared meals. The 25-second spot will be shown on all high-reach TV stations in Switzerland from March 15.
Responsible at McCann Erickson Zurich: Stephen Dickel (Account Executive, Consulting), Annika Seidel (Account Director, Consulting), Denise Frech (Art Director, Creation), Silke Wartenberg (Copy Writer, Creation). Responsible at Coca-Cola Switzerland: Christoph Reitmeir (Junior Brand Activation Manager), Flavio Calligaris-Maibach (Managing Director Switzerland).
To the spot
Responsible at McCann Erickson Zurich: Stephen Dickel (Account Executive, Consulting), Annika Seidel (Account Director, Consulting), Denise Frech (Art Director, Creation), Silke Wartenberg (Copy Writer, Creation). Responsible at Coca-Cola Switzerland: Christoph Reitmeir (Junior Brand Activation Manager), Flavio Calligaris-Maibach (Managing Director Switzerland).
To the spot
