Head of the week: "My greatest strength is my versatility".
HEIER LÄMMLER turns summer into the season of events with its Pro & Motion
HEIER LÄMMLER makes summer the season of events with its Pro & Motion "My greatest strength is my versatility"
McDonald's instead of Mallorca, that would be really "cool" as a vacation destination, the six-year-old son was delighted when his father Heier Lämmler promised him that the whole family would soon be trying out the "Family Adventure Weekend" at McDonald's Golden Arch Hotel. "The boy's reaction showed me that my thoughts were right," says Lämmler.
From mid-September, a family of four will spend two nights and two days at the McDonald's first-class hotel near Zurich Airport for 390 francs, including various special offer admissions from Alpamare to the zoo. "The canton of Zurich is a huge theme park," says Lämmler, who has long been astounding guests with his unconventional gastronomic ideas. This has earned him the order "implement immediately!" from McDonald's boss Urs Hammer.
More than one million tray liners and flyers in all McDonald's in Switzerland are intended to publicize the campaign. The party to celebrate the fifth anniversary of the "AlpenRock House" was also a flash campaign. And for the repositioning of Churrasco, Lämmler served up an opening event in August as a topper for the soft openings of two Churrasco restaurants in the Steinfels area and at Winterthur railroad station.
Pro & Motion AG is the name of the Zurich agency with which Lämmler, who turns 50 this year, has developed into a reliable address for catering advertising and events as an "outlaw advertiser" on Zollikerstrasse.
Lämmler describes the shared office with Hans Walter Huggler's Impact Music, Andreas Vollenweider's manager, as a "BG in the sense of a shared flat like back in '68". The collective creative spirit blows through the offices in a noticeably friendly way. The tasks in this small agency, where Julien Witt and, since March, ex-Miss Switzerland Stéphanie Berger have also been contributing their special marketing and event experience alongside wife Kitty for accounting, are to be tackled "playfully".
"Today, as a small, flexible agency, we are right on trend", says Heier Lämmler happily of his Pro & Motion, "because my greatest strength is my versatility". One
A characteristic that he first tested with Freddy Burger's showbiz customers.
Commercial apprenticeship in an advertising and public relations agency. Orchestra secretary for Hazy Osterwald for four years. Four years as production manager for Jürg Marquard's youth magazine Pop. Three years each as a presenter at Radio Zürisee and then Radio 24: these are the stations that have enabled all-rounder Lämmler to say with conviction: "Not only youth, but also experience is a valuable asset in advertising." Andreas Panzeri
McDonald's instead of Mallorca, that would be really "cool" as a vacation destination, the six-year-old son was delighted when his father Heier Lämmler promised him that the whole family would soon be trying out the "Family Adventure Weekend" at McDonald's Golden Arch Hotel. "The boy's reaction showed me that my thoughts were right," says Lämmler.
From mid-September, a family of four will spend two nights and two days at the McDonald's first-class hotel near Zurich Airport for 390 francs, including various special offer admissions from Alpamare to the zoo. "The canton of Zurich is a huge theme park," says Lämmler, who has long been astounding guests with his unconventional gastronomic ideas. This has earned him the order "implement immediately!" from McDonald's boss Urs Hammer.
More than one million tray liners and flyers in all McDonald's in Switzerland are intended to publicize the campaign. The party to celebrate the fifth anniversary of the "AlpenRock House" was also a flash campaign. And for the repositioning of Churrasco, Lämmler served up an opening event in August as a topper for the soft openings of two Churrasco restaurants in the Steinfels area and at Winterthur railroad station.
Pro & Motion AG is the name of the Zurich agency with which Lämmler, who turns 50 this year, has developed into a reliable address for catering advertising and events as an "outlaw advertiser" on Zollikerstrasse.
Lämmler describes the shared office with Hans Walter Huggler's Impact Music, Andreas Vollenweider's manager, as a "BG in the sense of a shared flat like back in '68". The collective creative spirit blows through the offices in a noticeably friendly way. The tasks in this small agency, where Julien Witt and, since March, ex-Miss Switzerland Stéphanie Berger have also been contributing their special marketing and event experience alongside wife Kitty for accounting, are to be tackled "playfully".
"Today, as a small, flexible agency, we are right on trend", says Heier Lämmler happily of his Pro & Motion, "because my greatest strength is my versatility". One
A characteristic that he first tested with Freddy Burger's showbiz customers.
Commercial apprenticeship in an advertising and public relations agency. Orchestra secretary for Hazy Osterwald for four years. Four years as production manager for Jürg Marquard's youth magazine Pop. Three years each as a presenter at Radio Zürisee and then Radio 24: these are the stations that have enabled all-rounder Lämmler to say with conviction: "Not only youth, but also experience is a valuable asset in advertising." Andreas Panzeri
