Weltwoche becomes the biggest Swiss magazine

It is already certain that it will attract attention: the new Weltwoche will be one of the largest consumer magazines in German-speaking Switzerland, at least in terms of format. 300 by 230 millimetres, the magazine surprise with which Weltwoche intends to cause a sensation from January 31, 2002, will surpass titles such as Facts, Spiegel, Stocks or Schweizer Illustrierte by at least 2 cm in width and height respectively. It has announced 75 pages of editorial per issue - with a comparable content structure to that offered by the newspaper today. On average, the entire magazine will comprise 104 pages. That's around a third less than the average Facts issue. All the more reason, however, to emphasize the element of surprise. This also applies to the use of color, which will stand out with a dual strategy: subtle colors for the large-format illustrations of the long stories, while bold colors are used for the pages with short fodder. Contrary to statements in the daily and Sunday press, the new Weltwoche magazine does not use glossy but matt paper. This is less tiring to read and is in keeping with the spirit of the times, says Weltwoche publishing director Uli Rubner.
The printing contract will be awarded to Printserv in Basel, a subsidiary of the Basel media group. According to Rubner, Weltwoche wants to position itself "in the midfield" in terms of advertising rates. The future of the lucrative Executive-Kombi job market with NZZ and HandelsZeitung, which Weltwoche would like to keep if at all possible, is still open. Proposals are currently being drawn up for the feasibility of the new format. Rubner explains that the combination partners will then decide on the continuation of a joint job market on this basis. See also page 41 (dse).