News: Cannes Lions expands into DM
Direct marketers will also be eligible for Lions awards in the future: Next year, the Cannes Lions Direct festival will be held for the first time.
Direct advertisers are also to be awarded Lions in future: Next year, the Cannes Lions Direct festival will be held for the first time.News Cannes Lions expands into DM It will take place from June 23 to 25, immediately following the traditional international advertising festival. In addition, the Cyber Lions internet competition, which has been held at the Cannes Festival for four years, is to become part of the direct marketing festival.
Smart builds media on S&J and OMD The car manufacturer Daimler-Chrysler continues to rely on Springer&Jacobi (S&J) in Germany. The Hamburg-based advertising agency has secured the media planning for the Smart as its latest contract. Since last fall, the Mercedes parent agency has already been working creatively for the subcompact car. S&J is taking over the planning from OMD, which will remain responsible for buying. In Switzerland, the media budget will remain with CIA.
Dentsu ventures onto the stock exchange Despite dark clouds in the advertising sky, Japan's largest advertising agency Dentsu has decided to go public on the Tokyo stock exchange. The date has been set for November 30. Dentsu only wants to raise around
10 percent of its capital to the stock market. The main purpose of the IPO is apparently to enable Dentsu's largest shareholders, the news agencies Kyodo News and Jiji Press, to liquidate their holdings.
Kodak advertises in space Where until recently the Russian flag could be seen, the logo of the Kodak photo company is now emblazoned: the cosmonauts on board the international space station attached it to the outer shell of the station on Monday. Below the yellow-red logo are the words "Take Pictures. Further". This is not the first time Russia has used its space program for advertising: in July 2000, a launch vehicle bearing the logo of the US fast food chain Pizza Hut was launched, and TV commercials were even shot on board the Mir space station, according to the BBC.
Smart builds media on S&J and OMD The car manufacturer Daimler-Chrysler continues to rely on Springer&Jacobi (S&J) in Germany. The Hamburg-based advertising agency has secured the media planning for the Smart as its latest contract. Since last fall, the Mercedes parent agency has already been working creatively for the subcompact car. S&J is taking over the planning from OMD, which will remain responsible for buying. In Switzerland, the media budget will remain with CIA.
Dentsu ventures onto the stock exchange Despite dark clouds in the advertising sky, Japan's largest advertising agency Dentsu has decided to go public on the Tokyo stock exchange. The date has been set for November 30. Dentsu only wants to raise around
10 percent of its capital to the stock market. The main purpose of the IPO is apparently to enable Dentsu's largest shareholders, the news agencies Kyodo News and Jiji Press, to liquidate their holdings.
Kodak advertises in space Where until recently the Russian flag could be seen, the logo of the Kodak photo company is now emblazoned: the cosmonauts on board the international space station attached it to the outer shell of the station on Monday. Below the yellow-red logo are the words "Take Pictures. Further". This is not the first time Russia has used its space program for advertising: in July 2000, a launch vehicle bearing the logo of the US fast food chain Pizza Hut was launched, and TV commercials were even shot on board the Mir space station, according to the BBC.
