Relaxation of advertising regulations: Swiss press welcomes decision

Private radio and TV stations will be able to benefit from these improvements, particularly in the area of sponsorship, by eliminating disadvantages compared to foreign television stations broadcasting in Switzerland, as the association writes in a communiqué. In the advertising sector, however, the disadvantages caused by the numerous Swiss advertising windows from neighboring countries cannot be compensated for.
For the time being, the Federal Council has postponed the decision on a possible relaxation of advertising regulations for the SRG. The Swiss Press Association rejects an extension of the activities of SRG broadcasters financed by fees to commercial areas in the online sector. This would further distort the market and put private providers at a disadvantage. An expansion of the SRG's strong market position in the online sector as an advertising growth market would economically attack online news portals in particular, which are financed with private funds. SRG's claimed financial situation could also not justify an expansion into the online advertising sector.