News: Panel refuses to back down from WPP
The London Stock Exchange's Takeover Panel has refused to allow the advertising holding company WPP to withdraw its bid for the Tempus Group.
The Takeover Panel of the London Stock Exchange will not allow the advertising holding company WPP to withdraw its bid for the Tempus Group.News Panel denies WPP withdrawal The authority considers the conditions for the withdrawal clause - substantial economic deterioration in the takeover target - not to have been met. WPP has lodged an appeal against this. Two days before the decision, WPP announced that it had new information on Tempus' financial situation that would strengthen its case.
The new: Zenith Optimedia Group The joint media holding company of Publicis and Cordiant is called Zenith Optimedia Group. The two companies are bringing their media networks Optimedia (previously solely owned by Publicis) and Zenith Media (half owned by Cordiant and half by Publicis subsidiary Saatchi & Saatchi) under this umbrella. Optimedia and Zenith will continue to operate independently of each other. Publicis owns 75 percent of the holding company.
Dentsu advertises from space For the TV commercial for a soft drink, the Japanese agency Dentsu chose a location that is not entirely free of vertigo: the International Space Station (ISS). The commercial was filmed in the station's Russian module by specially trained cosmonauts. The Russian ISS crew had already filmed commercials for Lego, Pizza Hut, Radio Shack and Popular Mechanics at the beginning of May.
The advertising agency Lowe Lintas is apparently dropping the second part of its name. In future, it will only operate worldwide under the name Lowe, reports Advertising Age, citing insiders. Lowe Lintas was formed at the beginning of 2000 from the merger of Lowe with Ammirati Puris Lintas. The renaming means the disappearance of a traditional name: Lintas (short for Lever International Advertising Service) was founded in 1929 as the in-house agency of the Lever Group.
The new: Zenith Optimedia Group The joint media holding company of Publicis and Cordiant is called Zenith Optimedia Group. The two companies are bringing their media networks Optimedia (previously solely owned by Publicis) and Zenith Media (half owned by Cordiant and half by Publicis subsidiary Saatchi & Saatchi) under this umbrella. Optimedia and Zenith will continue to operate independently of each other. Publicis owns 75 percent of the holding company.
Dentsu advertises from space For the TV commercial for a soft drink, the Japanese agency Dentsu chose a location that is not entirely free of vertigo: the International Space Station (ISS). The commercial was filmed in the station's Russian module by specially trained cosmonauts. The Russian ISS crew had already filmed commercials for Lego, Pizza Hut, Radio Shack and Popular Mechanics at the beginning of May.
The advertising agency Lowe Lintas is apparently dropping the second part of its name. In future, it will only operate worldwide under the name Lowe, reports Advertising Age, citing insiders. Lowe Lintas was formed at the beginning of 2000 from the merger of Lowe with Ammirati Puris Lintas. The renaming means the disappearance of a traditional name: Lintas (short for Lever International Advertising Service) was founded in 1929 as the in-house agency of the Lever Group.
