Objective: Branding, copy test, support for the print campaign.Rentenanstalt/Swiss Life Advertising material: Full banner. Use: November.
Client: Rentenanstalt/ Swiss Life, Zurich; Responsibility: Michel Gicot, Market Management Private Individuals; Corinne Pellerin, Advertising and Sponsoring. Agency: Fametrain Switzerland; responsibility: Jürg Thomann, Concept/Media; Peter Holzer, Art. Agency: Qualiclick, Zollikon; responsibility: Tamara Bua.

Objective: To publicize Swiss Life/Rentenanstalt's new Managed Portfolio investment product and to test the acceptance of various key messages.Swiss Life/Rentenanstalt Advertising media: Full banner, advertisements in business, financial and weekly press, selective use of posters (B12), mailings. Deployment: May 30 to June 17.
Client: Rentenanstalt/ Swiss Life. Agency: Fametrain Switzerland dot-com.