SF takes stock after the ski season
Swiss television takes stock of the Ski World Cup season that ended at the weekend. The live broadcasts of the ski races at the Winter Olympics in Vancouver were particularly popular. The Lauberhorn downhill was once again the World Cup race with the most viewers this year.
In the first half of the season from October to December 2009, an average of 236,000 viewers watched the World Cup ski broadcasts with a market share of 25.9%. In the second half of the season from January to March 2010, there were around 288,000 viewers with a 40.8% market share. The men's Olympic downhill recorded the greatest audience interest, followed by the men's Olympic super-G in second place and the second run of the Olympic giant slalom in third place. The men's World Cup downhill on the Lauberhorn was also popular this year. Once again, it was the World Cup race with the most viewers on Swiss television. The peak figure for direct transmission was 1.082 million viewers and a market share of 77.5 percent.
(Table: SF; Picture: Didier Defago, Downhill Vancouver (Keystone))
