Alpine Apocalypse Now

For the young image of Sportplausch Wider, Publicis continues to rely on cool cynicismHalf of Radionation has been feasting on his penetration and embarrassment. Even before the first fatigue fracture, Publicis has retired test driver Walti, advertising hero of Sportplausch Wider. He was replaced by a grouchy sports dealer: Heinz Stierli, fictitious owner of Stierli-Sport in Wallisellen. With his tirades against Wider, he strengthens the positioning of the competitor with the target group in this negative strategy. Despite the modest budget, Markus Gut and Markus Ruf succeed in further promoting the cult status of Sportplausch Wider. By implementing an experience-oriented strategy on the basic idea of "Plausch", which has lost none of its adolescent cynicism. This is clearly illustrated by the season's opening theme, which satirizes Francis Ford Coppola's masterpiece. Page 6