Best of North-West (4th quarter 2001)
Appeal of the ads to supporters in «Yuppieland»
Affinity of ads among supporters in "yuppie land "Best of Print Advertising The advertising hits for 2001 from the Advertising Index of the market research institute Demoscope
In collaboration with the market research institute Demoscope, Publimedia presents readers of WerbeWoche with an excerpt of the results from the Advertising Index (AX Print) five times a year. This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are the subjects that achieved the greatest acceptance in the relevant psychographic target group (see compass rose). The three subjects that
The best-performing companies in the entire sample, i.e. in all four target groups, in the 4th quarter of 2001 are shown under the title "Top Three".
In collaboration with the market research institute Demoscope, Publimedia presents readers of WerbeWoche with an excerpt of the results from the Advertising Index (AX Print) five times a year. This index (see box) is a module of the Market Radar and measures the popularity of advertising subjects. In the top two rows are the subjects that achieved the greatest acceptance in the relevant psychographic target group (see compass rose). The three subjects that
The best-performing companies in the entire sample, i.e. in all four target groups, in the 4th quarter of 2001 are shown under the title "Top Three".
