News: Qualiclick relies on permission
The online marketing company Qualiclick aims to make permission marketing its second main pillar of business, alongside traditional online advertising.
The online marketer Qualiclick wants to make permission marketing a second mainstay alongside traditional online advertising.News Qualiclick relies on permission
While the prospects for banner advertising are poor, the targeted customer approach through requested e-mail messages is seen as having great potential. Permission marketing is expected to generate around half of Qualiclick's turnover in future. To this end, a separate department with five employees will be established, which will be headed directly by Managing Director Christoph Morach. Roger Baur, previously Key Account Manager and now responsible for marketing at Qualiclick and Deputy Managing Director, will take over the online advertising division.
Sima receives advisory board The Swiss Interactive Media Association (Sima) has established an advisory board to support it in strategic, content-related and political matters. The advisory board consists of Joachim Asbrede, Swiss CEO of Oracle; Christine Beerli, Member of the Council of States and Director of the Biel School of Engineering and Architecture; Adrian Bult, CEO of Swisscom Fixnet; Fulvio Caccia, President of the Federal Communications Commission; Balz Hösly, Director of the OSEC export promotion association; Ueli Maurer, Professor at the Institute for Theoretical Computer Science at ETH Zurich; and Barbara Rigassi, Deputy Director of the State Secretariat for Economic Affairs.
While the prospects for banner advertising are poor, the targeted customer approach through requested e-mail messages is seen as having great potential. Permission marketing is expected to generate around half of Qualiclick's turnover in future. To this end, a separate department with five employees will be established, which will be headed directly by Managing Director Christoph Morach. Roger Baur, previously Key Account Manager and now responsible for marketing at Qualiclick and Deputy Managing Director, will take over the online advertising division.
Sima receives advisory board The Swiss Interactive Media Association (Sima) has established an advisory board to support it in strategic, content-related and political matters. The advisory board consists of Joachim Asbrede, Swiss CEO of Oracle; Christine Beerli, Member of the Council of States and Director of the Biel School of Engineering and Architecture; Adrian Bult, CEO of Swisscom Fixnet; Fulvio Caccia, President of the Federal Communications Commission; Balz Hösly, Director of the OSEC export promotion association; Ueli Maurer, Professor at the Institute for Theoretical Computer Science at ETH Zurich; and Barbara Rigassi, Deputy Director of the State Secretariat for Economic Affairs.
