News: Ringier provokes with its own weekly newspaper
Following the collapse of the deal with Jean Frey AG, Ringier Verlag plans to launch a weekly newspaper.
Following the collapse of the deal with Jean Frey AG, Ringier Verlag plans to launch a weekly newspaper.News Ringier provokes with its own weekly newspaper
The project is based on the considerations that were made for Weltwoche, Group spokesperson Fridolin Luchsinger was quoted as saying in Blick on Wednesday last week. Luchsinger told SDA that the plan was to produce a magazine in an oversized format. Instead of glossy, a hard, special newsprint is conceivable. The target audience is "people who like to read a lot", which means that the company is interested in the market of Facts, SonntagsZeitung and NZZ am Sonntag. Rudolf Bächtold, previously Managing Director of Weltwoche at Ringier, will be in charge of the project. A decision on the launch of the project is to be made in three months. It remains to be seen how serious Ringier is about its own weekly newspaper. Ringier usually prefers to keep projects under wraps.
Advertising market continues to shrink The volume of advertisements in Swiss newspapers fell again in January. The year-on-year decline amounted to 15.9%. At 45.1 percent, job advertisements recorded the biggest loss to date. Weekly newspapers were particularly hard hit, with job advertisements falling by 63.0 percent, according to Wemf's advertising statistics.
Agefi acquires stake in Success & Career The business media group Agefi Groupe has acquired a 47% stake in Success & Career. The small publishing house publishes the bilingual career guide "Objectif Emploi", which has an annual circulation of 22,000 copies. It also operates a career platform on the Internet. By joining Success & Career, Agefi wants to reach more young managers and students. To the same end, the launch of a new website with new services and strong added value is planned for April, the company announced.
The project is based on the considerations that were made for Weltwoche, Group spokesperson Fridolin Luchsinger was quoted as saying in Blick on Wednesday last week. Luchsinger told SDA that the plan was to produce a magazine in an oversized format. Instead of glossy, a hard, special newsprint is conceivable. The target audience is "people who like to read a lot", which means that the company is interested in the market of Facts, SonntagsZeitung and NZZ am Sonntag. Rudolf Bächtold, previously Managing Director of Weltwoche at Ringier, will be in charge of the project. A decision on the launch of the project is to be made in three months. It remains to be seen how serious Ringier is about its own weekly newspaper. Ringier usually prefers to keep projects under wraps.
Advertising market continues to shrink The volume of advertisements in Swiss newspapers fell again in January. The year-on-year decline amounted to 15.9%. At 45.1 percent, job advertisements recorded the biggest loss to date. Weekly newspapers were particularly hard hit, with job advertisements falling by 63.0 percent, according to Wemf's advertising statistics.
Agefi acquires stake in Success & Career The business media group Agefi Groupe has acquired a 47% stake in Success & Career. The small publishing house publishes the bilingual career guide "Objectif Emploi", which has an annual circulation of 22,000 copies. It also operates a career platform on the Internet. By joining Success & Career, Agefi wants to reach more young managers and students. To the same end, the launch of a new website with new services and strong added value is planned for April, the company announced.
