Reed green reading Sundays

Publicis launches the NZZ am Sonntag with a clear positioningThe NZZ am Sonntag will be launched on March 17. With a print and poster campaign, NZZ's in-house agency Publicis attracts potential advertisers and readers to the new Sunday news platform. The elegant and full-bodied headline product implementation sets itself apart from the competition and combines the journalistic values of the parent newspaper with readers' expectations on Sundays - entertainment and relaxation. The agency Metz oder Vieli also shortened the waiting time until the launch with its countdown competition on the Internet based on viral marketing. page 10