Budget news: S&F drives Mercedes through Europe
The advertising agency Scholz & Friends, based in Berlin, has been awarded the contract for the Europe-wide launch of the new Mercedes-Benz van, which is set to hit the market next year.
The advertising agency Scholz & Friends, Berlin, has been awarded the contract for the Europe-wide launch of the new Mercedes-Benz van, which will be launched next year.Etat-News S&F drives Mercedes through Europe
The campaign will be flanked by online advertising, dialog marketing and POS measures.
Ikea does not rely on US networks Swedish furniture retailer Ikea has opted for Crispin Porter & Bogusky in the USA. The independent advertising agency from Miami won the pitch against WPP subsidiary Berlin Cameron/Red Cell and Goodby Silverstein & Partners (Omnicom). According to Advertising Age, Ikea plans to expand its US presence from 15 to 50 furniture stores over the next ten years. Ikea's budget in the USA is estimated at 50 million dollars.
The campaign will be flanked by online advertising, dialog marketing and POS measures.
Ikea does not rely on US networks Swedish furniture retailer Ikea has opted for Crispin Porter & Bogusky in the USA. The independent advertising agency from Miami won the pitch against WPP subsidiary Berlin Cameron/Red Cell and Goodby Silverstein & Partners (Omnicom). According to Advertising Age, Ikea plans to expand its US presence from 15 to 50 furniture stores over the next ten years. Ikea's budget in the USA is estimated at 50 million dollars.
