ADC: Sir John Hegarty at the "Backstage of Benchmark

A recording of the ADC event "Backstage of Benchmark" from March 10 is now available online. It includes a presentation by Sir John Hegarty, Chairman and global creative director of the British agency Bartle Bogle Hegarty.

In his presentation "10 reasons why this is the best time to be in advertising", Sir John Hegarty outlines an inspiring and optimistic future scenario for advertising agencies. This will be followed by a discussion with ADC honorary member Michael Conrad together with John Hegarty. The recording was made possible by Publisuisse.

> About the film

(Image source: Publisuisse.ch)

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