Goldbach now also in Austria
The cross-media holding company creates clearer structures
The cross-media holding company creates clearer structuresBy Markus Knöpfli The cross-media steamship Goldbach Media has recently started sailing under its own flag in Austria: ActiveAgent Holding AG, which was taken over at the end of July 2001 and is based in Vienna, has been renamed Goldbach Media AG.
To this end, the previous Board of Directors resigned at the Annual General Meeting and Closing on December 6, and a new three-member Board of Directors was elected. The new Chairman of the Board of Directors is Klaus Kappeler and his deputy is Mario Hrastnig.
Within the holding company, Goldbach Media Austria will become a subsidiary of the Swiss financial holding company of the same name, Goldbach Media AG, based in Küsnacht ZH, and a sister company of Goldbach Media Management AG.
The previous ActiveAgent subsidiaries in Austria, Germany, Hungary and Switzerland will now become subsidiaries of Goldbach Media Austria, but will continue to operate as ActiveAgent. Such treffer.at will be newly founded, which means that Goldbach Media will now also offer search engine marketing in Austria under the same brand as in Germany and Switzerland. Goldbach's partner Net-Promotions (modular online promotions and customer care solutions) is also set to gain a foothold in Austria and expand its range of services. According to Goldbach spokesman Paul Riesen, the establishment of further sister companies such as Media Agent (consulting) or Swisscontent Corp. is "under consideration, but neither decided nor scheduled". It is also foreseeable that another Goldbach subsidiary will be founded, at least in Germany.
Because parts of the Goldbach structures remain "illogical" (Riesen) despite the beginning reorganization, they at least want to provide customers with an overview. To this end, the online offerings in Switzerland will be sold centrally in future. This means that Goldbach customers will have a single point of contact for the companies ActiveAgent, MediaAgent, Net-Promotions and Suchtreffer as well as Swisscontent (Commerce, Content) and Moneycab.
With the new Goldbach Media Online service as a one-stop store and a competence & fulfillment center behind the sales front, product coordination is taken care of. The management of Goldbach Media Online lies with Michi Frank. Managing Director Rolf Suter heads the sales crew; Peter Strassmann will be responsible for the Competence Center. However, Suter will retain corporate responsibility for Suchtreffer and Strassmann for MediaAgent. The business managers will also continue to be responsible for the other companies. A similar one-stop store is also planned for Austria as soon as Net-Promotions commences operations there. There is also a contact person for international business: the company has appointed former Accenture and KPMG consultant Andy Sattlberger as Managing Director.
To this end, the previous Board of Directors resigned at the Annual General Meeting and Closing on December 6, and a new three-member Board of Directors was elected. The new Chairman of the Board of Directors is Klaus Kappeler and his deputy is Mario Hrastnig.
Within the holding company, Goldbach Media Austria will become a subsidiary of the Swiss financial holding company of the same name, Goldbach Media AG, based in Küsnacht ZH, and a sister company of Goldbach Media Management AG.
The previous ActiveAgent subsidiaries in Austria, Germany, Hungary and Switzerland will now become subsidiaries of Goldbach Media Austria, but will continue to operate as ActiveAgent. Such treffer.at will be newly founded, which means that Goldbach Media will now also offer search engine marketing in Austria under the same brand as in Germany and Switzerland. Goldbach's partner Net-Promotions (modular online promotions and customer care solutions) is also set to gain a foothold in Austria and expand its range of services. According to Goldbach spokesman Paul Riesen, the establishment of further sister companies such as Media Agent (consulting) or Swisscontent Corp. is "under consideration, but neither decided nor scheduled". It is also foreseeable that another Goldbach subsidiary will be founded, at least in Germany.
Because parts of the Goldbach structures remain "illogical" (Riesen) despite the beginning reorganization, they at least want to provide customers with an overview. To this end, the online offerings in Switzerland will be sold centrally in future. This means that Goldbach customers will have a single point of contact for the companies ActiveAgent, MediaAgent, Net-Promotions and Suchtreffer as well as Swisscontent (Commerce, Content) and Moneycab.
With the new Goldbach Media Online service as a one-stop store and a competence & fulfillment center behind the sales front, product coordination is taken care of. The management of Goldbach Media Online lies with Michi Frank. Managing Director Rolf Suter heads the sales crew; Peter Strassmann will be responsible for the Competence Center. However, Suter will retain corporate responsibility for Suchtreffer and Strassmann for MediaAgent. The business managers will also continue to be responsible for the other companies. A similar one-stop store is also planned for Austria as soon as Net-Promotions commences operations there. There is also a contact person for international business: the company has appointed former Accenture and KPMG consultant Andy Sattlberger as Managing Director.
