Service: PR & Media Directory 2002

The 2002 edition of the Swiss Press Handbook is now available.

The 2002 edition of the Swiss Press Handbook is on the market.Service PR & Media Directory 2002
Thanks to a new format, the 532-page book has become clearer. It now also includes all listed companies. The indexes include press offices, PR agencies, directories of the general press and trade press, electronic media, services and freelance journalists. Edition Renteria SA in Zurich (www.renteria.ch) has further expanded its Internet presence with new services: QualityMail/-Fax and Medien-Mail/-Fax now also offer personalized e-mail and fax mailings. 135 francs, ISBN 3-85858-015-5.
Fact Book The new Fact Book 02 has been published. With this workbook, the Forum Corpo-rate Publishing aims to highlight the diversity of modern corporate communication and provide its customers and members with inspiration for their daily work. The Forum Corporate Publishing is Europe's largest industry association in this discipline. The factbook can be ordered at www.forum-corpo rate-publishing.com.
Radio and TV data The Radio and TV Media Data 2002 handbook is now available from The Cover Media. The brochure provides an overview of rates, discounts, pools, broadcasting areas and more for private radio and TV stations. It is available free of charge at [email protected] or fax 01 430 06 11.
Koschnick on the web In addition to the media lexicon and the lexicon of brand names, www.medialine.de, the B2B website of the news magazine Focus, now also provides the "Encyclopaedic Dictionary of Marketing". The marketing reference work by WerbeWoche guest author Wolfgang J. Koschnick offers definitions, explanations and explanatory notes on around 40,000 keywords in addition to German/English translations. Access is free of charge.

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