Cosmic Bern: Campaign for Shoppyland realized

The Cosmic Bern agency has developed new ad campaigns for the Shoppyland Schönbühl shopping center.

The presentation of the new collections will once again be accompanied by various creative measures, campaigns and decorations at the POS this year. Cosmic Bern designed and implemented the accompanying communication media and activities on site for the new campaign.
Under the motto "Fashion for everyone", the center's figurative mark is dressing up for the spring campaign, according to a press release from the agency. It appears in different design variations on posters, coupon booklets and decorations. With T-shirts and jeans blouses in the logo design, visitors can spice up their clothing with the Shoppyland duck. And specially staged mannequins, which even come to life as "Living Dolls" on certain days, provide a special eye-catcher in the center.
Responsible at Migros Aare: Karl Gorsatt (Center Manager Shoppyland), Rahel Wälti (Communications). Responsible at Cosmic Bern: Thom Pfister (CD), Julien Junghäni (AD), Roland Zenger, Tamara Janes (graphics), Isabella Jungo, Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Nathalie Küng (consulting). Photography: Guy Jost, image editing: Patrick Salonen.
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