Dreams of better times

Lesch+Frei sheds light on Siemens' commitment to SwitzerlandSwitzerland should always be better off. With this goal in mind, the Swiss branch of the German company Siemens, which is active in various areas, develops technologies and products that serve the well-being of the people and are intended to secure the future of Switzerland as a business location. However, the majority of consumers are hardly aware of this commitment, as they perceive Siemens as a manufacturer of cell phones or household appliances, for example, but not as an innovative technology company. an image campaign designed by Lesch+Frei, Zurich, based on the international campaign, is intended to reduce this knowledge deficit. The implementation portrays Siemens Switzerland as a far-sighted company whose responsible commitment makes dreams of the future come true that children and adults are quietly cherishing. page 9