Budget news: Publicis wins perfume pitch
The Zurich-based advertising agency Publicis is helping the French perfume retailer Marionnaud enter the Swiss market.
The Zurich-based advertising agency Publicis is supporting the French perfume retailer Marionnaud with its entry into the Swiss market.Etat-News Publicis wins perfume pitch Marionnaud is Europe's largest perfumery chain with 980 points of sale, according to Publicis. From April 25, all existing stores of the Marionnaud subsidiary Alrodo will be renamed and the Marionnaud brand officially launched in Switzerland. The campaign includes classic advertising (TV commercials, posters, print) as well as dialog marketing and POS measures.
Konnex looks after Fujifilm The photography group Fujifilm has awarded its Swiss media budget to the young Zurich media agency Konnex as of the beginning of July. Fujifilm distributes the complete range of films and cameras in the amateur and professional sectors. Konnex will handle the entire media planning and execution for all areas in collaboration with the lead agency Wunderman in Zurich.
Frame Eleven makes ARD weather Jörg Kachelmann's weather company Meteomedia AG takes over the weather forecast on ARD following the "Tagesthemen" program. The Zurich design agency Frame Eleven has been entrusted with the design of the completely new format. They are responsible for the basic concept, the design, the new weather maps and even the virtual studio.
Euro RSCG and JWT share Reckitt The British chemicals group Reckitt Benckiser is dividing its global advertising budget between Euro RSCG and J. Walter Thompson (JWT). In future, Euro will be responsible for the household cleaners, dishwashing detergents and textile care divisions. JWT will take over the surface care and health & personal care divisions. In total, Reckitt Benckiser's advertising expenditure amounts to over 300 million pounds (720 million Swiss francs). Both agencies will manage the new client from their London offices.
Konnex looks after Fujifilm The photography group Fujifilm has awarded its Swiss media budget to the young Zurich media agency Konnex as of the beginning of July. Fujifilm distributes the complete range of films and cameras in the amateur and professional sectors. Konnex will handle the entire media planning and execution for all areas in collaboration with the lead agency Wunderman in Zurich.
Frame Eleven makes ARD weather Jörg Kachelmann's weather company Meteomedia AG takes over the weather forecast on ARD following the "Tagesthemen" program. The Zurich design agency Frame Eleven has been entrusted with the design of the completely new format. They are responsible for the basic concept, the design, the new weather maps and even the virtual studio.
Euro RSCG and JWT share Reckitt The British chemicals group Reckitt Benckiser is dividing its global advertising budget between Euro RSCG and J. Walter Thompson (JWT). In future, Euro will be responsible for the household cleaners, dishwashing detergents and textile care divisions. JWT will take over the surface care and health & personal care divisions. In total, Reckitt Benckiser's advertising expenditure amounts to over 300 million pounds (720 million Swiss francs). Both agencies will manage the new client from their London offices.
