News: Webad Index does not get off the ground

The Publimedia Webadvertising Index (PWA Index) fell by 0.6 points to 102.6 points in March.News Webad Index is not getting off the ground This continues the stagnating trend from February, when the index fell by 0.45 points and the jump in January from 100 to 103.65 points proved to be a flash in the pan. The advertising agency Publimedia Webadvertising is optimistic about the online advertising market and bases its findings on studies by the Media Research Group (Advertising Trends 2002) and the Prognos research institute.
Factum sells MEX to Mediax The Zurich marketing agency Factum has sold its shares in Mex Verlags AG to Mediax AG. The St.Gallen publishing and marketing company was already a co-owner and is listed as the publisher of the lifestyle magazine Musenalp Express.