Book service: Tips for electoral success
Bettina Jaques-Bosch, PR consultant and election campaign expert, provides a guide entitled "Wahlerfolg! Examples and trends 2001 to 2003"
Bettina Jaques-Bosch, PR consultant and election campaign expert, delivers with her guide "Wahlerfolg! Examples and trends 2001 to 2003" book service tips for election success, a follow-up to her 1997 study "How to win elections". Jaques-Bosch traces four selected election campaigns of National Councillors and examines their structure, advertising media and PR strategies. These are supplemented by a survey of all elected National Councillors from 1999 and a chapter on the instruments of media work.
Bettina Jaques-Bosch: "Wahlerfolg - Beispiele und Trends", Kranich-Verlag, ISBN 3-909194-07-9, 79 francs.
PR gags make history The author Claudia Cornelsen assumes that not only Stefan Raab and Verona Feldbusch are PR specialists, but that this profession already had its exponents in the four evangelists of the New Testament. She spans an arc from the early Christian era to the present day, peppered with bizarre ideas and striking personalities who put the laws of outstanding PR gimmicks into practice. In an essayistic manner, she uncovers the tricks and ploys of media professionals.
Claudia Cornelsen: "Lila Kühe leben länger - PR-Gags, die Geschichte machten", Wirtschaftsverlag Carl Ueberreuter, ISBN 3-7064-0811-2, 45.60 francs.
The self-employed CD and director Albert Heiser provides a step-by-step introduction to the conception and production of good commercials. His handbook provides beginners with insights into the tasks, presentation styles and realization of TV commercials and uses numerous examples to explain the tricks and patterns of successful productions.
Albert Heiser: "Stay tuned! - Konzeption, Produktion und Rezeption von Werbefilmen - ein Blick hinter die Kulissen", Verlag Bastei Lübbe, ISBN 3-404-94012-1, 26.90 francs.
Bettina Jaques-Bosch: "Wahlerfolg - Beispiele und Trends", Kranich-Verlag, ISBN 3-909194-07-9, 79 francs.
PR gags make history The author Claudia Cornelsen assumes that not only Stefan Raab and Verona Feldbusch are PR specialists, but that this profession already had its exponents in the four evangelists of the New Testament. She spans an arc from the early Christian era to the present day, peppered with bizarre ideas and striking personalities who put the laws of outstanding PR gimmicks into practice. In an essayistic manner, she uncovers the tricks and ploys of media professionals.
Claudia Cornelsen: "Lila Kühe leben länger - PR-Gags, die Geschichte machten", Wirtschaftsverlag Carl Ueberreuter, ISBN 3-7064-0811-2, 45.60 francs.
The self-employed CD and director Albert Heiser provides a step-by-step introduction to the conception and production of good commercials. His handbook provides beginners with insights into the tasks, presentation styles and realization of TV commercials and uses numerous examples to explain the tricks and patterns of successful productions.
Albert Heiser: "Stay tuned! - Konzeption, Produktion und Rezeption von Werbefilmen - ein Blick hinter die Kulissen", Verlag Bastei Lübbe, ISBN 3-404-94012-1, 26.90 francs.
