Book service: New advertising law
The two lawyers Lucas David and Mark Reutter present a completely revised edition of the Swiss Advertising Administration, Civil and Contract Law.
The two lawyers Lucas David and Mark Reutter present a completely revised edition of Swiss advertising administration, civil and contract law.Books ServiceNew Advertising Law It replaces the out-of-print first edition from 1977 and takes into account all changes in legislation and the Federal Constitution. The reference work is aimed at lawyers, advertising consultants and advertising clients.
Lucas David and Mark A. Reutter: "Schweizerisches Werrecht", Verlag Schulthess Juristische Medien, ISBN 3-7255-4258-9, 168 francs.
Market psychology
The volume "Marktpsychologie - Grundlagen und Anwendung" offers students and lecturers of business administration, social sciences or psychology an overview of key issues in market psychology. Each chapter presents a theory, from learning theories to attribution theories, which are illustrated with practical examples from the market.
Gerhard Raab and Fritz Unger: "Marktpsychologie - Grundlagen und Anwendung", Betriebswirtschaftlicher Verlag Dr. Th. Gabler, ISBN 3-409-11596-X, 58 francs.
Lucas David and Mark A. Reutter: "Schweizerisches Werrecht", Verlag Schulthess Juristische Medien, ISBN 3-7255-4258-9, 168 francs.
Market psychology
The volume "Marktpsychologie - Grundlagen und Anwendung" offers students and lecturers of business administration, social sciences or psychology an overview of key issues in market psychology. Each chapter presents a theory, from learning theories to attribution theories, which are illustrated with practical examples from the market.
Gerhard Raab and Fritz Unger: "Marktpsychologie - Grundlagen und Anwendung", Betriebswirtschaftlicher Verlag Dr. Th. Gabler, ISBN 3-409-11596-X, 58 francs.
