News: Federal Council: yes, but to liberalization

The Federal Council has no objections to an early liberalization of alcohol and interruptions advertising on radio and television, it writes in a statement on the plan of the Council of StatesNewsFederal Council: Yes, but to liberalization, to amend corresponding provisions of the Radio and Television Act (RTVA) even before its total revision. Based on a parliamentary initiative by Carlo Schmid, the Council of States wants to allow advertising for beer and wine on radio and television and to adapt the rules for interruptive advertising to minimum European regulations. However, the Federal Council reserves the right to make certain adjustments to the regulations in the overall revision of the RTVG.
New online advertising partnersThe U.S. groups NetRatings and DoubleClick are now working more closely together. NetRatings acquires DoubleClick's user survey unit AtPlan for $18.5 million; in return, research data from NetRatings and AtPlan will be integrated into DoubleClick's banner management offering.