Budget news: Bonaparte relaunches Condrosulf
The Ticino-based pharmaceutical company Institut Biochimique SA (IBSA) has commissioned the communications agency Bonaparte, Zurich, to relaunch its drug Condrosulf.
The Ticino-based pharmaceutical company Institut Biochimique SA (IBSA) has commissioned the communications agency Bonaparte, Zurich, to relaunch its drug Condrosulf.Bonaparte relaunches Condrosulf The product has so far been successfully prescribed for the symptomatic treatment of osteoarthritis. However, a study has now also shown that Condrosulf has a structure-preserving effect. Bonaparte is to communicate this to doctors and pharmacists with advertisements, trade fair appearances and direct marketing.
McCann winsFujitsu-SiemensThe computer group Fujitsu-Siemens has chosen McCann-Erickson as its marketing communications agency in Europe. McCann prevailed in a competitive pitch among international agency networks. The account will be managed by McCann-Erickson in London and McCann subsidiary M.E.C.H. The Communication House in Berlin. M.E.C.H. was founded in the fall of 2000 as a fully integrated communications agency and already looks after the mobile communications division of Siemens. Fujitsu-Siemens, a joint venture between Japan's Fujitsu Limited and Germany's Siemens AG, is planning an aggressive marketing campaign for its products.
Trimedia beats the drum for Sun Hotels The communications network Trimedia has acquired the hotel chain Sun International Hotels Limited (SIHL) as a new client. The international account will be managed by the agencies in Zurich and Düsseldorf. SIHL has reorganized its public relations work following restructuring at the end of 2001.
McCann winsFujitsu-SiemensThe computer group Fujitsu-Siemens has chosen McCann-Erickson as its marketing communications agency in Europe. McCann prevailed in a competitive pitch among international agency networks. The account will be managed by McCann-Erickson in London and McCann subsidiary M.E.C.H. The Communication House in Berlin. M.E.C.H. was founded in the fall of 2000 as a fully integrated communications agency and already looks after the mobile communications division of Siemens. Fujitsu-Siemens, a joint venture between Japan's Fujitsu Limited and Germany's Siemens AG, is planning an aggressive marketing campaign for its products.
Trimedia beats the drum for Sun Hotels The communications network Trimedia has acquired the hotel chain Sun International Hotels Limited (SIHL) as a new client. The international account will be managed by the agencies in Zurich and Düsseldorf. SIHL has reorganized its public relations work following restructuring at the end of 2001.
