Matter & Gretener: nine branches opened with Depot-Interio

In February and March, Depot-Interio - the joint store concept of Interio and the German Gries Deco Company - opened nine Déco boutiques throughout Switzerland within three weeks. Matter & Gretener developed various communication measures (from advertisements and radio spots to invitations for the opening aperitif), distribution campaigns, a specially developed opening promotion, special POS material, activities on the opening days, customer and opening aperitif catering and give-aways. The basic idea behind all the measures: Depot-Interio cannot be explained - Depot-Interio must be experienced.
Responsible at Gries Deco Company: Susanne Koch, Simone Fath, Dominik Schmidt. Responsible at Interio AG: Werner Jakob, Eveline Jakob. Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Urs Hartmann (Art Direction), Julia Batzlen (Graphics), Dominik Imseng (Text), Marcus Gretener, Nicole Liebermann, Simone Frei (Consulting). Event support: Helvetica Agency. Catering: Chris Gretener Catering. Distribution campaigns: Action Agency.