Jean Etienne Aebi, Chief Creative Officer, Publicis
What are your favorite Swiss things?
Your Swiss favorites?Jean Etienne Aebi: Film: Perskindol. Print: ZVV.How many lions are there for Switzerland?
Aebi: Shortlist: Too few. Lions: Maybe two.
Which international advertising has a chance of winning a Grand Prix?
Aebi: If I only knew! Maybe Levi's "Freedom to move", because emotion is the order of the day.
Do you think DM is a useful addition to the advertising festival?
Aebi: Money-making to the hilt.
Do you also look at cyberlions or DM in Cannes?
Aebi: The latter, as far as it goes.
Should BSW and SW do more lobbying for Swiss advertising in Cannes?
Aebi: More. But not there, but before: More in shots or Lürzers pure.
What headline would you use to arouse curiosity abroad about "Made in Switzerland" advertising?
Aebi: "The smaller the smarter. Swiss advertising."
Will you also be attending seminars or hanging out on the beach in Cannes?
Aebi: If you're not there until Wednesday evening, you'd better concentrate.
Your favorite place in Cannes?
Aebi: I won't tell.
What arguments do you use to convince your agency's accounting department not to skimp on expenses for Cannes this year?
Aebi: If you don't measure yourself against the best, you only think you're good.
If the Swiss go away empty-handed: How do you explain that to your customers?
Aebi: All the explanations won't help.
Aebi: Shortlist: Too few. Lions: Maybe two.
Which international advertising has a chance of winning a Grand Prix?
Aebi: If I only knew! Maybe Levi's "Freedom to move", because emotion is the order of the day.
Do you think DM is a useful addition to the advertising festival?
Aebi: Money-making to the hilt.
Do you also look at cyberlions or DM in Cannes?
Aebi: The latter, as far as it goes.
Should BSW and SW do more lobbying for Swiss advertising in Cannes?
Aebi: More. But not there, but before: More in shots or Lürzers pure.
What headline would you use to arouse curiosity abroad about "Made in Switzerland" advertising?
Aebi: "The smaller the smarter. Swiss advertising."
Will you also be attending seminars or hanging out on the beach in Cannes?
Aebi: If you're not there until Wednesday evening, you'd better concentrate.
Your favorite place in Cannes?
Aebi: I won't tell.
What arguments do you use to convince your agency's accounting department not to skimp on expenses for Cannes this year?
Aebi: If you don't measure yourself against the best, you only think you're good.
If the Swiss go away empty-handed: How do you explain that to your customers?
Aebi: All the explanations won't help.
