Appenzell schnapps ideas

FCBLK dribbles around advertising restrictions for alcoholic beverages for the 100-year-old AlpenbitterThe national appearance of the Wallisell-based advertising agency FCB Leutenegger Krüll (FCBLK) for the 100-year-old Alpenbitter from Appenzell gets around federal alcohol advertising restrictions with great humor. And debunks the claim often made by advertisers as impotence, according to which the requirements of the law do not permit any outstanding campaigns for alcoholic beverages. FCBLK's motifs depict the jubilarian in full possession of his powers. The light-hearted realization is intended to win friends for the "genie in a bottle from Appenzell", especially among the younger public, who tend to prefer alcoholic herbal products with a more urban image. page 6