Fruit stone metamorphoses
Matter & Partner is promoting Hero jam
Matter & Partner promotes Hero jamHow can the rather stale range of jams be revitalized? Quite simply: with new combinations. Leading Swiss jam manufacturer Hero thought the same thing and launched a new creation on the market in June. The tried and tested flavors black cherry, apricot and plum were each enriched with almonds, hazelnuts or walnuts. Hero's in-house agency Matter & Partner (M&P) came up with something special for the launch of the new "Nut & Fruit" product line: CD Daniel Matter's team transformed the natural stones of these three fruits into the respective nuts on advertisements.
What primarily serves as an eye-catcher also stimulates the imagination and gastric juices - M&P is convinced of this. Because the consumer immediately knows what to expect in terms of taste thanks to the visual realization. The three delicious advertisements have been stimulating the taste receptors of readers of SonntagsZeitung, NZZ am Sonntag and Coop-Zeitung since mid-June (sk).
What primarily serves as an eye-catcher also stimulates the imagination and gastric juices - M&P is convinced of this. Because the consumer immediately knows what to expect in terms of taste thanks to the visual realization. The three delicious advertisements have been stimulating the taste receptors of readers of SonntagsZeitung, NZZ am Sonntag and Coop-Zeitung since mid-June (sk).
