Account news: JvM media agency wins first account
Four weeks after setting up its own media agency, the German agency group Jung von Matt (JvM) has already reported its first budget win.
Four weeks after setting up its own media agency, the German agency group Jung von Matt (JvM) has already reported its first budget win.account news JvM media agency wins first account The financial services provider AWD from Hanover is now relying on JvM Media after its previous account manager Zenith closed its Hamburg branch.
Simko advertises for Hennes & Mauritz Hennes & Mauritz Switzerland (H&M) is parting ways with its advertising agency Oasis-Advertising, Carouge, after several years of collaboration. Simko, Geneva, is now responsible for the creation, adaptation and realization of the Swedish clothing company's campaigns on the Swiss market. Mediaedge CIA remains the media agency.
Lowe Direct becomes a partner of Draft After the dialog agency Alex Schmid dissolved its partnership with the international network Draft Worldwide, Draft has formed a new alliance in Switzerland with Lowe Direct, Zurich. Draft and Lowe both belong to the US advertising holding company Interpublic.
Heimat launches Hornbach in Littau The German DIY chain Hornbach is opening its first Swiss branch in Littau LU this summer. The German budget holder Heimat, Berlin, is responsible for the launch campaign. It wants to position the DIY store as a "new player in Switzerland". Heimat is relying on advertisements, posters, radio spots and guerrilla campaigns. According to Werben & Verkaufen, street signs such as "Littau bei Hornbach" are to be erected at intersections.
Hoteliers renew corporate design To mark its 120th anniversary, the Swiss Hoteliers Association (SHV) is giving itself a new identity: from fall 2002, it will operate under the Hotelleriesuisse umbrella brand. The new design will be introduced gradually and was created by Atelier Grand in Sierre. Grand won a pitch against five agencies.
Simko advertises for Hennes & Mauritz Hennes & Mauritz Switzerland (H&M) is parting ways with its advertising agency Oasis-Advertising, Carouge, after several years of collaboration. Simko, Geneva, is now responsible for the creation, adaptation and realization of the Swedish clothing company's campaigns on the Swiss market. Mediaedge CIA remains the media agency.
Lowe Direct becomes a partner of Draft After the dialog agency Alex Schmid dissolved its partnership with the international network Draft Worldwide, Draft has formed a new alliance in Switzerland with Lowe Direct, Zurich. Draft and Lowe both belong to the US advertising holding company Interpublic.
Heimat launches Hornbach in Littau The German DIY chain Hornbach is opening its first Swiss branch in Littau LU this summer. The German budget holder Heimat, Berlin, is responsible for the launch campaign. It wants to position the DIY store as a "new player in Switzerland". Heimat is relying on advertisements, posters, radio spots and guerrilla campaigns. According to Werben & Verkaufen, street signs such as "Littau bei Hornbach" are to be erected at intersections.
Hoteliers renew corporate design To mark its 120th anniversary, the Swiss Hoteliers Association (SHV) is giving itself a new identity: from fall 2002, it will operate under the Hotelleriesuisse umbrella brand. The new design will be introduced gradually and was created by Atelier Grand in Sierre. Grand won a pitch against five agencies.
